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Followers Definition - What Are Followers on Twitter?

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Definition: Followers are the people who have agreed to receive your Tweets through Twitter. If you add someone else to the list of people you read, you "follow" them. Popularity on Twitter is often measured by the number of followers a person has.

In order to enter Twitter contests, you often need to follow the sponsor.

Examples:
Offering Twitter contests is a powerful way for sponsors to gain more followers.

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