- Sweepstakes Entry Form: http://m.raiseyourburts.com/home
- Sweepstakes Rules: http://m.raiseyourburts.com/official-rules
- Sweepstakes Homepage: http://www.burtsbees.com/
Semi-Finalist Prizes (40): Personalized Burt's Bees Lip Balm. (ARV: $399)
- Best Kiss Face
- Most One With Nature
- Cutest Animal
- Most Worn Out Tube
- Most Socially Conscious
- Most Original
120 Quarter Finalists (15 per category) will be chosen by public vote.
40 Semi-Finalists will be chosen on the basis of total amount of votes received during Stage 1 (9%), originality (20%), fit to theme and category (20%), and alignment to brand values of natural well-being and sustainability and personality of being authentic, passionate, and cheerful (11%).
The Semi-Finalists will be asked to release a video showing why they should win. Three finalists will be chosen on the basis of originality (39%), Raise Your Burt's theme and Category usage (39%), and alignment to Brand Values and Brand Personality (22%).
The finalists' entries will be put up for public vote, and the winner will be chosen on the basis of total amount of votes received during Stage 3 (49%), originality (20%), Raise Your Burt's theme and Category usage (20%), and alignment to Brand Values and Brand Personality (11%).