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Burt's Bees - Raise Your Burt's Photo Contest - EXPIRED

By , About.com Guide

Description:

Take a picture of yourself and your Burt's Bees Lip Balm and you could win a trip to North Carolina and Burt's Bees products worth over $6,100 in Burt's Bees' Raise Your Burt's Photo Contest. 40 finalists will also receive personalized lip balm worth nearly $400. This sweepstakes has expired.

Sweepstakes Links:

  • Sweepstakes Entry Form: http://m.raiseyourburts.com/home
  • Sweepstakes Rules: http://m.raiseyourburts.com/official-rules
  • Sweepstakes Homepage: http://www.burtsbees.com/

Category:

Eligibility:

USA, 18+

Start Date:

September 04, 2012

End Date:

October 31, 2012 at 11:59 p.m. ET

Entry Frequency:

1 x daily per person.

Sweepstakes Prizes:

Grand Prize: A three-day trip for four to Burt's Bees Headquarters in Durham, North Carolina. The prize includes airfare, hotel, ground transportation, tickets to a private concert, four $150 spa vouchers redeemable at The Umstead Hotel & Spa, and access to the Burt's Bees closet where the winner can select up to $500 worth of featured Burt's Bees products. (ARV: $6,170)

Semi-Finalist Prizes (40): Personalized Burt's Bees Lip Balm. (ARV: $399)

Additional Comments:

To enter, submit a photo of yourself holding your Burt's Bees lip balm in one of the following categories:
  • Best Kiss Face
  • Most One With Nature
  • Cutest Animal
  • Youngest
  • Most Worn Out Tube
  • Most Socially Conscious
  • Globe-trotter
  • Most Original
You don't have to own a Burt's Bees lip balm to enter. If you don't own one, you can use any two- or three-dimensional picture of a Burt's Bees lip balm.

120 Quarter Finalists (15 per category) will be chosen by public vote.

40 Semi-Finalists will be chosen on the basis of total amount of votes received during Stage 1 (9%), originality (20%), fit to theme and category (20%), and alignment to brand values of natural well-being and sustainability and personality of being authentic, passionate, and cheerful (11%).

The Semi-Finalists will be asked to release a video showing why they should win. Three finalists will be chosen on the basis of originality (39%), Raise Your Burt's theme and Category usage (39%), and alignment to Brand Values and Brand Personality (22%).

The finalists' entries will be put up for public vote, and the winner will be chosen on the basis of total amount of votes received during Stage 3 (49%), originality (20%), Raise Your Burt's theme and Category usage (20%), and alignment to Brand Values and Brand Personality (11%).

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