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Reader Stories: Do Sweepstakes Boost Sales? Sweepstakes and Brand Loyalty

By , About.com Guide

One of the many good reasons for companies to run sweepstakes is to let people know about their products, to encourage them to try those products, and to turn those new customers into loyal fans. But does it work?

People see most forms of advertising as an annoyance. Sweepstakes are different; they encourage people to reach out to companies, making them more amenable to listen to what sponsors have to say.

To show that sweepstakes really can help build loyal fans for sponsors, About.com readers share their stories of products they bought because of sweepstakes and came to love.

Share Your Experiences

Aimen4 Becomes a Fan of Pace Salsa and More through Sweepstakes

A description is adequate for most products but food items or health products may require a sample for me to try. Most of the time, I can add something new to my life. If not, the company is no worse…More

Sweepstakes Convinces Sweeper to Buy a Vizio Flat Screen

The sweepstakes introduced me to both the product and the idea of purchasing the flat-screen television, or a product of similar nature. I hadn't heard of the brand, and the website presentation was …More

Otonita Discovers through Sweepstakes that Jelly Belly Has More to Offer

After entering a Jelly Belly sweepstakes I clicked around on their website and discovered that I can order large quantities of jelly beans online - directly from their store! Not only that - but I co…More

Lisa Falls in Love with Products After Entering Sweepstakes

In each situation, I entered a drawing to win the product and after learning about the product, I thought, wow, that is just so neat I don't want to forget the site nor risk not having one, and retur…More

Saving Grace Sweepstakes Makes Sandra a Fan

In 2008, TNT offered a sweepstakes where you could win Grace's car, a 1982 Porsche 911 SC. I was intrigued by the unusual prize and by the description of the show on the sweepstakes' site. I started …More

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