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Reader Stories: Do Sweepstakes Boost Sales? Sweepstakes and Brand Loyalty

Sweepers, help show companies that sweepstakes really work! If you've ever purchased an item or become a fan of a product that you originally heard about through sweepstakes, share your story here. Tell us about a favorite television show or video game that you heard about in a sweepstakes, a household cleaning product or type of food that you bought for a code and then stayed with for the flavor, or any other product that you came to love because of sweepstakes.

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Guest Name*

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What Product Did You Try or Buy Because of Sweepstakes?*

Give us a description of the product (TV series, restaurant, soda brand, whatever) that you became a fan of or bought.

How Did the Sweepstakes Introduce You to the Product?*

Tell us about the sweepstakes. Why did you try the product? What was the result? Why do you love the product?

Lessons Learned*

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What did the sweepstakes do to convince you to buy or try something? How was your impression of the company affected?

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