Beneful WagWorld - Dream Dog Park Video Contest

Create a video showing how a $500,000 dog park makeover would improve your relationship with your dog and you could win a year's supply of pet food and $5,000 cash. The sponsor may also donate a $500,000 dog park makeover to your community.

Cash Sweepstakes, Creative Contests, House & Garden Sweepstakes, Photography Contests, Mega Sweepstakes, One Entry Sweepstakes

US residents who own a dog and who are not professional photographers, 18+ (19+ in AL and NE)

May 03, 2010

June 18, 2010 at 12:00 a.m. ET

One time per household.

Grand Prize: A 1-year supply of Beneful brand dry dog food and $5,000 cash. (ARV: $5,319.84)

Dog Park Makeover Prize: A dog park makeover valued at up to $500,000, which will be awarded as an in kind donation to an existing dog park in the Grand Prize winner's community. The in-kind donation will include design construction and project administration services, all necessary permits, building supplies and materials, and all other elements relating to the renovation of the dog park. If the design and renovation of the dog park costs less than $500,000, the remaining balance will not be awarded to the dog park either as an in kind or cash donation. (ARV: $500,000)

Runner-Up Prizes (9): A 1-year supply of Beneful brand dry dog food for one dog. (ARV: $319.84)

To enter, submit a video describing: if you had $500,000 to create a Dream Dog Park for you and your best buddy, what would you do? The video should be narrated by the Entrant and show the Entrant and his/her dog at a local dog park. Only one dog may be featured in the article. See the rules for additional guidelines. The entry must also include an essay of 100 words or less explaining how a makeover of your neighborhood dog park to create your Dream Dog Park could enhance your daily adventure with your dog.

Although the sponsor will consider the dog park in the video for the makeover, the final decision about which dog park will receive a makeover is fully up to the sponsor.

10 finalists will be chosen on the basis of Creativity of the idea(s) to enhance your daily adventure with your dog at your neighborhood dog park (60%), Feasibility of bringing the idea to life (20%), and Effectively demonstrates how life is better together with your dog (20%). The finalist entries will be put up for public vote, and re-scored by judges with the number of votes counting as 10% of the final score.