1st Prizes (2 - the two finalists that didn't win the grand prize): A $5,000 Ready Financial gift card. (ARV: $5,000)
Finalist Prizes (3): A trip for 2 to Cleveland, Ohio. Trip includes airfare, a stay at the Ritz Carlton, ground transportation, tickets to the Rock n Roll Hall of Fame, $500 spending money, dinner at Bridges restaurant, tickets to the owner's suite at the Cleveland Cavaliers basketball game, the opportunity to go onto the court during halftime for the Grand Prize winner announcement, and a gift box featuring a Cavs jersey, ball, necklace and a $50 Cavs gift card.
Note that there's a separate instant win sweepstakes with the same name.