- Sweepstakes Entry Form: https://www.facebook.com/lays/app_291012370991143
- Sweepstakes Rules: http://www.fritolay.com/facebook/contest-rules-20120720.html
- Sweepstakes Homepage: http://www.facebook.com/lays/
Finalist Prizes (2): $50,000 cash. (ARV: $50,000)
Three finalists will be chosen on the basis of Original and creative (30%), simple, straightforward and fun (30%), and potential for delicious flavor for Lay's potato chips (40%).
The finalists' ideas will be produced by Lay's, and will be put up for public vote. The flavor with the most votes will be the grand-prize winner.