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Lay's - Do Us a Flavor Contest - EXPIRED

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Description:

Submit your ideas for great potato chip flavors and you could win a million dollars or more from Lay's Do Us a Flavor Choose Your Chip Contest. Two additional winners will also receive $50,000 cash. This sweepstakes has expired.

Sweepstakes Links:

  • Sweepstakes Entry Form: https://www.dousaflavor.com/#!/
  • Sweepstakes Rules: https://www.dousaflavor.com/#!/rules
  • Sweepstakes Homepage: http://www.facebook.com/lays/

Category:

Eligibility:

USA, 18+

Start Date:

January 13, 2014

End Date:

April 05, 2014 at 10:59 p.m. CT

Entry Frequency:

Unlimited entry per person.

Sweepstakes Prizes:

Grand Prize: Either one million dollars or 1% of the total sales that the winning flavor brings in, whichever is more. (ARV: $1,000,000 or more)

Finalist Prizes (3): $50,000 cash. (ARV: $50,000)

Additional Comments:

To enter, submit an idea for a new flavor of potato chip, including up to three ingredients, plus a flavor name, the type of chip you envision (wavy, kettle cooked, and/or original) and a description of your flavor and/or inspiration.

Four finalists will be chosen on the basis of original and creative (30%), simple, straightforward and fun (30%), and potential for delicious flavor for Lay's potato chips on the chosen chip type (40%).

The finalists' ideas will be produced by Lay's, and will be put up for public vote. The flavor with the most votes will be the grand-prize winner.

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