- Sweepstakes Entry Form: https://www.dousaflavor.com/#!/
- Sweepstakes Rules: https://www.dousaflavor.com/#!/rules
- Sweepstakes Homepage: http://www.facebook.com/lays/
Finalist Prizes (3): $50,000 cash. (ARV: $50,000)
Four finalists will be chosen on the basis of original and creative (30%), simple, straightforward and fun (30%), and potential for delicious flavor for Lay's potato chips on the chosen chip type (40%).
The finalists' ideas will be produced by Lay's, and will be put up for public vote. The flavor with the most votes will be the grand-prize winner.