Click Here for the Official Sweepstakes Rules
Click Here for the Sweepstakes' Home Page
Note: If the sweepstakes entry link doesn't work for you, try entering through the home page and looking for a link to the sweepstakes.
Finalist Prizes (3): $50,000 cash. (ARV: $50,000)
Four finalists will be chosen on the basis of original and creative (30%), simple, straightforward and fun (30%), and potential for delicious flavor for Lay's potato chips on the chosen chip type (40%).
The finalists' ideas will be produced by Lay's, and will be put up for public vote. The flavor with the most votes will be the grand-prize winner.