- Sweepstakes Entry Form: https://apps.facebook.com/crashthesuperbowl/
- Sweepstakes Rules: http://cdn.grindnetworks.com/ctsb/2013/official-rules.pdf
- Sweepstakes Homepage: http://www.doritos.com
Grand Prizes (2): The grand-prize winner will have his or her commercial aired during the Super Bowl. If the ad places in the first three spots in the USA Today Ad Meter rankings, the winner will receive a bonus of $1,000,000 for the #1 spot, $600,000 for the #2 spot and $400,000 for the #3 spot. (ARV: up to $1,000,000)
Grand Prize Optional Opportunity: The winner whose video ranks highest on the USA Today Ad Meter will be invited to join movie director/producer Michael Bay as an unpaid independent contractor on the set of the next Transformers movie. (ARV: there is no monetary value associated with this prize)
The videos will be judged on the basis of Originality and Creativity (40%), Adherence to Creative Assignment (30%), and Overall Appeal (30%) to select five finalists. The finalists' entries will be put up for public vote to select the winner.